FAIR AND LOVELY: a very famous product in South Asia that promises consumers to lighten their skin. The advertisement’s promises consumer a better life with a better complexion. If you are fair, you automatically have better opportunities in the world. Better opportunities in work, marriage, society, etc. Yes, this is a popular brand in South Asia that is telling people indirectly that they're not good enough because their complexion is not light.
In this day and age where women all over the world suffer from serious low self-esteem from body image to appearance issues- such brands instigate the matter with their prejudicial and superficial endorsement.
Is this right? Should this even be legally promoted? The brand itself is not essentially an issue but the way it’s promoted is simply not right. Advertisements that show that life is a misery when you have dark skin are promotion at its worst. They play with the consumer’s self-esteem.
This is a moral injustice that makes people feel bad about their self-image. To sell their products by claiming you will only possess "maximum impression with maximum fairness" is atrocious. One's beauty should not be judged with such classifications.
This needs to be stopped and it needs to be stopped now!
